Why was BMW’s Greek Premium Used Car Ad called “Shameful” ?
Ad Text: “You know you’re not the first.” Most simply described “BMW premium used cars are so beautiful, it won’t matter if you’re not the first driver”
Brandy Schaffels wrote on Automotive Traveller:
Everybody on the American women’s blogging network is talking about a recent BMW ad (pictured at the right). And all of them are offended by it.
According to Interpol: “Age of consent for sexual activity: The legal age of consent for sexual activity is fifteen (15) years.” Whispering: Did you know they also allow nude sunbathing on the public beaches there? Some might also consider that offensive. I would simply like to remind “Different strokes for different folks.”
When the fact is clear that that was intended for Greek audience and the information above about the sexual consent is clear, why create a fuss about it. Instead of taking it personally, we should appreciate the way the ad was made. The fact converted so very nicely to an ad which conveys so much about the car !
I liked this sentence from the article by Brandy – “Trust me: BMW marketers spent a lot of time, money, and research developing that ad for its intended market. The fact that we are offended by it only PROVES that WE ARE NOT its intended market”
Why be offended by an Ad ! Ads are there for fun and not to be taken personally 
njoy people
Thanks to shaanya for the link
Discuss - No Comments